The Strike Gold “Keep Earth” 17oz Natural Indigo Selvedge Jeans – Classic Straight, One-Wash
The Strike Gold “Keep Earth” 17oz Natural Indigo Selvedge Jeans – Classic Straight, One-Wash
The Strike Gold – “Keep Earth” Classic Straight (17oz Natural Indigo, One‑Wash)
The Keep Earth is Strike Gold’s most ambitious denim — a 17oz natural‑indigo selvedge woven at extremely low tension to create a deeply textured, irregular surface with real depth. The fabric is unsanforised, giving it organic character, but each pair is one‑washed at the workshop to remove the major shrink and stabilise the fit. This is the pinnacle of The Strike Gold's denim.
Keep Earth is Strike Gold’s eco‑driven project: a denim built around natural indigo, low‑impact dyeing, and slow weaving on older shuttle looms. The indigo is plant‑derived, rope‑dyed in small batches, and applied with far fewer chemicals than synthetic indigo. The slow weaving reduces mechanical stress, energy use, and waste. Even the irregular texture is a direct result of letting the loom run gently rather than forcing speed or output. The resulting slub and nep is utterly unique.
The colour reflects this process. Natural indigo has a richness and complexity that synthetic dye can’t replicate — dusty blues, earthy undertones, and a tone that shifts subtly in different light. It fades slowly and beautifully, developing warm blues and soft greys over years of wear. This is denim that rewards patience, and denim that respects the materials it’s made from.
Every pair is cut and sewn in Japan with Strike Gold’s trademark precision. The looms used for Keep Earth are now being retired. They are old, temperamental, and no longer serviceable. Once they stop, the fabric stops with them. This run represents the final production of Keep Earth denim — when it’s gone, it’s gone forever.
The silhouette is a classic straight: clean through the thigh, balanced from knee to hem, and built for everyday wear. It carries the timeless proportions of heritage Japanese straight‑leg denim. The top block is comfortable without being loose, giving the jean a traditional line that works with boots, sneakers, and everything in between.
This is a final‑run fabric. No restocks. No future batches. The Keep Earth looms are being retired, and this is the last time this denim will ever be woven.
Key Features
- 17oz natural‑indigo selvedge denim
- Unsanforised fabric, one‑washed at the workshop
- Classic straight cut — balanced from knee to hem
- Slow‑woven at low tension for heavy texture and irregularity
- Natural‑indigo rope dyeing
- Deep, complex fading potential
- Custom Strike Gold hardware
- Heavyweight leather patch
- Button fly
- Made in Japan
Fit Notes
The Keep Earth Classic Straight fits true to size. Take your usual Japanese denim size for a clean straight fit. Size up one if you prefer a more relaxed top block or are between sizes.
Because the denim is unsanforised but one‑washed, shrinkage going forward is minimal. Expect only small changes depending on washing method and batch variation.
Size Chart (One‑Wash)
| Size | Waist (cm) | Rise (cm) | Thigh (cm) | Hem (cm) | Inseam (cm) |
|---|---|---|---|---|---|
| 30 | 78 | 29 | 27 | 21 | 90 |
| 31 | 80 | 29.5 | 27.5 | 21.5 | 90 |
| 32 | 82.5 | 29.5 | 28 | 22 | 90 |
| 33 | 85 | 30 | 28.5 | 22.5 | 90 |
| 34 | 87.5 | 30 | 29 | 23 | 90 |
| 36 | 92.5 | 30.5 | 30 | 23.5 | 92 |
| 38 | 97.5 | 31 | 30.5 | 24 | 92 |
| 40 | 102.5 | 31.5 | 31 | 24.5 | 92 |
Care Instructions
- Wash sparingly
- Cold wash, inside‑out
- Line dry
- Expect minimal shrinkage (one‑wash)
- Batch variation is normal with natural‑indigo denim
Maker Story
The Strike Gold is one of Japan’s most respected small‑batch denim makers — known for stubbornly slow weaving, deeply textured fabrics, and silhouettes refined quietly over years. The Keep Earth line represents their most premium work: natural‑indigo dyeing, low‑tension weaving, and a focus on character over volume.
The looms used for Keep Earth are now being retired. They are old, temperamental, and no longer serviceable. When they stop, the fabric stops with them. This final run represents the last opportunity to own one The Strike Gold’s most ambitious denim — a fabric that will never be woven again.